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A Contest to Design New York Citys Next I Voted Sticker

But what kind of image might sum up this city, and something as abstract as civic pride? Perhaps no one knows better than Milton Glaser, designer of the “I Heart New York” logo, a rallying symbol when the city and state were in crisis in 1977. “The problem with New York is it is so complex; it’s essentially a state of mind rather than a place,” Mr. Glaser, 87, said in an interview. “How do you achieve any kind of representation of that without using something that is so banal and obvious that it would be easy to overlook?” New York City’s ineffability, Mr. Glaser said, often results in uninspired imagery, like the Empire State Building or the initials N.Y.C. “The solution has to involve, for me, two things: one is a kind of first puzzle, to recognize there is no immediate solution, and then a sense of durability, so that when you see it, you remember it.” The “I Voted” sticker became a social media star in the 2016 election, showing up in countless selfies and at the gravestones of several suffragists.CreditHiroko Masuike/The New York Times The winners of the last competition, Zoe and Stanley Markman, now ages 14 and 15, edged out three other designs that eschewed imagery for interesting lettering and crisp graphic design. “Try to be as unique as possible,” Stanley Markman said. “The other stickers, they were all pretty minimalistic designs.

For the original version including any supplementary images or video, visit https://www.nytimes.com/2017/03/19/nyregion/new-york-city-i-voted-sticker-design-contest.html

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